Digital Mums is a social media training company specialising in getting mums job -ready so they can create flexible careers that fit around family life. From customer experience to data and AI, SapientRazorfish is business reimagined. Learn how we can help drive your company’s digital transformation. If marketers want to understand today’s mom, we had better get in touch with her digital side. CafeMom and my employer Razorfish have.

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Understanding how the specific consumer groups that make-up your target audiences are adopting and using digital channels is fundamental to developing successful programmes to engage with them online.

Survey findings will help marketers to better understand the different types of moms using mobile browsing, social media and emerging technologies and how to engage them most effectively depending on their age and the age of their children.

BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon. Gain the skills and confidence eazorfish return to the workplace, hustle for the roles – and pay – you deserve. This isn’t surprising as women are natural relationship builders and, as Chuck Schilling, research director for Nielsen Online pointed out”Moms, in particular, look to the Web to connect with other parents for tips and support, and they aren’t afraid of new technologies”.

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Fill in your details below or click an icon to log in: CafeMom arrived at five different segments of digital moms that use social networking sites along with ways in which marketers might approach each type. My son is 6 and tasked with searching on Google nicely brainwashed!

Total career change, total flexibility. From everything I am hearing social networks are struggling because those there, are not looking for something they have a strong need for.

Post was not sent – check your email addresses! Cafemomdigital momsemailRazorfishsocial networkingtext messaging. As an active social network member, she is digitaal expressing her opinions and would be an excellent candidate for brands to tap in social marketing campaigns.


The Infoseeker usually has a young baby at home and is hungry for information on parenting and related products. Email this article to: It examines the lives of moms in today’s digital world. Time for Brands to Change their Approach when Marketing to Mom, Razprfish New Report by Razorfish and CafeMom Mobile browsing, social media increasingly influential in moms’ purchase decisions New York, NY February 2, – A new marketing report by Razorfish and CafeMom indicates that moms’ digital behaviors change remarkably when their children hit 12 years old and that mobile browsing and social media channels are increasingly affecting moms’ buying decisions.

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Build your confidence and a career you love with expert training in social media and digital. Nothing is more powerful than women helping women and this really comes into its own in our ‘Empowering Women With Digifal Facebook community – designed to help you get your work mojo back.

Mu a Reply Cancel reply Enter your comment here Sorry, your blog cannot share posts by email. CafeMom has developed a series of cutting-edge sponsorship programs that allow leading brands to join the consumer conversation, add value to members’ lives, and get members talking about sponsor brands in an authentic and viral way. The first study, conducted by Razorfish–one of the largest digital marketing companies in the world–focuses on how digital moms are adopting emerging technologies.

Welcome to the Club. A particularly interesting trend is the rise of mobile browsing, said Terri Walter, vice president of emerging media at Razorfish and author of the Razorfish study. News in your inbox. To reach the Utility Mom, marketers should align with entertaining widgets and send brand messages through influential women in her circle.

New survey delves into the lives of digital moms

The Groupster is a dynamic builder of online communities and seeks purchasing information and advice from her wide social circle, which includes moms she does not know offline. We’ve gone all girl mag digotal you and designed a quick quiz to work out which of our training programmes is your perfect match.

Highlights razorfieh the report’s observations and recommended marketing approaches for each segment include: The second study, prepared by CafeMom–the largest social networking site for moms–concentrates on the role that social media play in helping to inform purchase decisions, among other key trends.

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Close Overlay Before you start Digital moms are not a niche market. Moms with children 12 and older are motivated to adopt new technologies to stay in tune with their children.

Digital Mums: Innovative Social Media Training | Digital Mums

The segments include Groupsters who live to build online communities and the advice-hungry Infoseeker. Close Overlay Thank You! Email to a friend. Moms’ interests are broad; some interests change by life stage, and some do not.

Close Overlay Get Started Enter your details below to take your first step towards transforming your career prospects. About Razorfish Razorfish, formerly Avenue A Razorfish, is one of the largest interactive marketing and technology companies razorcish the world, and also one of the largest buyers of digital advertising space. On our vocational courses, this means you do the job of a social media manager before you’ve even found a client – razoefish no other training like it.

You know the score, ‘mostly As’ and you’re Ryan Gosling’s dream woman. No background in one of the above. You are commenting using your Facebook account. Cafemom does have a social currency aspect in that it brings moms together to connect on shared interests, challenges, muum insights. Marketers can reach her by associating with groups, blogs and other message centers and enlisting her as a brand advocate.

You are commenting using your WordPress. Ready to gain razirfish social media skills and kickstart your new flexible freelance digita Click here to get more info on our accredited training. Our training builds your confidence through the skills we teach, our hands-on approach to learning and the supportive peer groups we put students in. February 03, New survey delves into the lives of digital moms A two-part report, ‘Digital Mom’, has been released by Razorfish and CafeMom.