Sprint by Jake Knapp Inspired by Marty Cagan Hooked by Nir Eyal The Hard Thing About Hard Things by Ben Horowitz The Lean Startup by Eric Ries. Hooked: How to Build Habit-Forming Products by Nir Eyal. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes.

Author: Mauzil Grosar
Country: Austria
Language: English (Spanish)
Genre: Marketing
Published (Last): 14 May 2014
Pages: 167
PDF File Size: 20.43 Mb
ePub File Size: 20.12 Mb
ISBN: 570-5-64685-496-4
Downloads: 64626
Price: Free* [*Free Regsitration Required]
Uploader: Arajar

I find this kind of mistreatment of research and scientific certainty repulsive. Jun 09, Arshad Pooloo rated it really liked it. By having your user invest in your product, it makes repeat usage more nlr. View all 20 comments. Jan 30, Karen Chung rated it it was amazing.

Hooked: How to Build Habit-Forming Products by Nir Eyal | Nir & Far

This led to massive success. The tribe is social nkr – think of Facebook likes on content you posted. The bes Good reading on habit making in software, especially in web apps and mobile apps.

But it bothers me to see it filtered down and formulatized in a set of followable steps. Withoutabox Submit to Film Festivals. I admire Atul wrote: Hooked explains the utopia of product designers – building something that your users can get addicted to, something that if your users don’t use, it hurts them.

Preview — Hooked by Nir Eyal. One is a group of pigeons that are in a cage where if they press a button they will be given some food pellets, but the amount of food dispensed is the same every time. Eyal references Sunstein and Thaler’s ‘Nudge’, another book I just finished and one that I highly recommend.

Read more Read less.

The book everyone in Silicon Valley is talking about

One of the main useful ideas the book talks about in engaging users is having triggers to bring the user back to the product. Nir Eyal answers these questions and many more by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. This could be social validation e. For example a Facebook “Like”. Thanks for telling us about the problem. Would you like to tell us about a lower price? People use snapchat and instagram to resolve their fear of missing out.


Nir then talks about how to get users to take actions. Return to Book Page. I ended up publishing a longer version of this – with a discussion of the trend towards more addictive technology in the tech industry more broadly – on the Huffington Post. Little personal opinion, a lot of useful info. A clear and simple framework in which Product Managers and Designers can evaluate their products and enhance them by looking for a hook to increase user engagement.

Kindle Cloud Reader Read instantly in your browser. It’s built on the same solid research base, yet much closer to practice and much more relevant to today’s tech world. I highly recommend reading the book with a specific product in mind that you would etal to apply the lessons of Hooked to. So, when building your product make sure to find the internal trigger that you should have your product be hokoed with it. Those authors also present methods that could be seen as manipulative, but are careful to include frank and lengthy discussions on how to morally employ these techniques – not a hollow plea to ‘only do good’ with the methods followed by a flippant reading hookec a Gandhi quote.

Still, learning about Codeacademy, Mahalo, Fitocracy, Any. Coherent, presented clearly and actionable. But this is really well organized and wri 4. This book is chock-full of practical cut-to-the-quick advice that start-ups can’t afford to miss. Refresh and try again.


Definite recommendation to all stakeholders of a product as well. They are omnipresent and a constant part of our lives. Nir Eyal explains that there are two types of triggers: Ariely calls this the IKEA effect. Inspired by Your Browsing History. This could be content e. Hookex will now be recommending this book instead.

Follow the Author

We’ll increasingly be defined by what we say no to. I am pretty sure people who have tried to overcome the ‘Whatsapp-addiction’ will get me.

The model consists of four parts: Although I’m clearly biased toward the book, I would not have spent several dozen hours writing and working with Nir if I didn’t believe it would be valuable for others. I would love to see more examples in A clear and simple framework in which Product Managers and Designers can evaluate their products and enhance them by looking for a hook to increase user engagement.

Nir Eyal explains that in studies user’s value their own work 4x more than work of higher quality: The study itself only mentions that it notices an increased number of “chat octets” in the traffic analysis and one of the possible explanations is that depressive people are joining depression chat rooms in order to find relief but they have no way of knowing.

It is just as important to make sure that it is easy enough to ‘scratch’ that itch.

I’ve known that variability – or serendipitousness as I like to think of it – is a very important driver of any engaging product.