Libro Lovemarks – Kevin – Ebook download as PDF File .pdf) or read book online. Title Slide of Resumen lovemarks, kevin roberts. Lovemarks español. Carlos Andres Arias · Lovemarks ppt. Jesús Patricio Blasco Valencia. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO .. En el siguiente enlace tienes el resumen del libro Lovemarks, El futuro más allá.

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It brings to mind a number of brands and ideas all around us. Lists with This Book. Hitesh More rated it it lovemrks amazing Nov 30, This is where curiosity counts. Kelsey rated it it was amazing Oct 21, En lo que respecta al mundo de la empresa, se habla del branding emocional, mercados emocionales, capital emocional, valor emocional, marketing emocional, inteligencia emocionalcontrol emocional, etc.


Acceso suscriptores Tarifas Contacto. Sensuality Along with mystery I know a Lovemark has sensuality. I said there this thinking was a work-in-progress and I meant it.

What’s needed are customer Love affairs.

Resumen del libro ‘Lovemarks’, de Kevin Roberts

When everybody tries to beat differentiation in the same way, nobody gets anywhere. Los consumidores de hoy son implacables con nuestros errores, por lo que no debemos bajar la guardia. They cry out to be touched. This book was relevant when written and is just as relevant now. The author argues that brands are obsolete because the world and customers have changed, and no longer buy a product and keep their loyalty until the end.


But the fact is, these consumers are already in control. This is a good read for any business person or business owner. Marketing y ventas Gestionar marcas y posicionamiento.

It was definitely not a review of the same old concepts y This book was relevant when written and is just as relevant now. Jun 27, Nabeela rated it really liked it Shelves: It can only be given. Fin del resumen ejecutivo. I found the style of the book the hardest element in luring me in.

Lovemarks by Kevin Roberts

One of my themes is the constancy of human nature. Sacaron el sabor fuera de su territorio para meterlo en nuestros corazones con anuncios de iMac. The ones who survive — think Apple, Starbucks, Nike, Amazon, Coke — have it figured out and are setting the bar high. Listen to your consumer because they ultimately own the company and its brand.

The unchanging emotional repertoire of human beings, our shared heritage, ensures that the world of tomorrow will be basically as familiar to us as the world of yesterday. That’s where the money is. Kevin Roberts says a lovemark needs three things: S economy took one of its greatest hits. There are too many people following the same rule book. Lovematks and try again. Jul 29, Evelyn rated it it was ok. Formulas can’t deal with human emotion.


We must instead fix on the fundamentals of human nature. The words and thoughts are inspirational. A great read from st “Human attention has become our principal currency. People will always love, and Kevin Roberts realizes that having a relationship with consumers is the only way you can really make money.

Pero incluso en ese rudimentario sistema comercial basado en el trueque, las trademarks aparecieron muy pronto. Debemos dar la cara. Brands today are suffering the death of a thousand yawns. Think about the I-Mac. An opportunity to truly connect with people.

Las lovemarks pertenecen a quienes las aman. Goodreads helps you keep track of books you want to read. Por eso podemos recibir sensaciones intensas de cualquier cosa que entre en contacto con nosotros.

Es donde el respeto se puede convertir en amor.

You get row upon row of what I call “brandroids”. It showcases examples of how businesses: To view it, click lovemakrs. Mar 02, Martin Bihl rated it liked it. Those consumers, who were loyal beyond reason, are called Inspirational Consumers.